The Danish company was founded in 1967 by Gubi Olsen and his wife.  The main philosophy of the brand is to rediscover lost design icons while creating future icons. Gubi places particular emphasis on aesthetics, innovation, functionality and quality. The portfolio includes many timeless pieces of world design from the 1930s, 1940s, 1950s and 1960s. The products are characterized by simple shapes, extensive aesthetics, original materials and, of course, innovative technologies.